Improved Taste & Mouthfeel

For over 150 years, Mafco Worldwide has been the world’s leading manufacturer of natural* plant-based licorice products used in a wide range of taste solutions and applications. Our Magna-Brands™ lines of products made with natural ingredients have been making the world a tastier place! We deliver extraordinary and versatile masking agents, sweetness intensifiers and extenders, and flavor enhancers.

Mafco Is The Global Leader in Licorice Extracts & Pure Derivatives of Glycyrrhiza Products and Customizable Taste and Mouthfeel Solutions. A trusted global supplier since 1850, providing our customers with innovative and customized solutions that fit their needs for food, beverage, pharma, sports nutrition, nutraceuticals, cosmetic, and personal care applications. As an R&D/Customer-centric organization, we take a collaborative team approach to servicing our customer’s needs. Technology, research, and creative development define our group at our new state-of-the-art facility conveniently located in Mt. Laurel, NJ.

Natural* Taste Solutions, Customized to Your Development Needs

Magna-Brands™ are natural*, non-GMO and cost-effective solutions—and now can be modified to specifically address your unique product development challenges, goals, and requirements. With our new R&D-centric process, we are able to customize our formulas with natural ingredients to deliver the optimum taste functionality desired.

*Depending on the function and/or usage level in the product, and can vary by country

Our Collaborative R&D Process

Mafco Worldwide flavor application company has always been and continues to be deeply rooted in our heritage of great building-block products and outstanding customer service. With the help of your Account Manager or our website, you can simply choose the specific branded product that is right for your application.

And with our new Collaborative R&D Process, you can rest assured that if our products aren’t a perfect fit the first time, our team of scientists can customize a solution to deliver on your specified taste expectations.

Request A Sample

You fill out our form to request a Magna-Brand™ product sample or speak with one of our experts to get started.


Request Sent

Your project is assigned to a diligent account manager who works to get specific project details.


Products Matched to Your Needs

Our R&D process matches the best product category to satisfy your needs.


Your Recommendation for Success

You receive the best recommendation for your product development success!

News You Can Use!

Mafco is your resource for customizable taste and mouthfeel solutions. We make the World A Tastier Place… Read our News You Can Use blog to discover the latest industry trends from Mintel and learn more about our NEW Magna-Brands™, powered by the science of MagnaSweet®

enhance sweetness

MagnaSweet® SwE-089

Highly Cost-Effective Sugar Reduction Solutions Without Compromising Taste is Simple with MagnaSweet®. Our industry-leading taste and mouthfeel solutions are customizable, cost-efficient, and highly effective in reducing sugar naturally. Sugar provides…

Innovative & Cost-Effective Taste Solutions Supporting a Range of Product Applications

The Magna-Brands™ product line has been used extensively in a variety of food, beverage, oral healthcare, pharmaceutical, confectionery, nutraceuticals, and cosmetic products. Magna-Brands™ taste solutions provide excellent masking properties, sweetness intensification and prolongation, flavor enhancement, and oral sensory effects.

We specialize in bitter blocking, savory product enhancement, sweetness enhancement, sugar reduction, and salt reduction solutions that help bring out the good tastes and suppress the bad ones, thereby helping flavor application companies and formulators achieve the best possible taste profile.

Making The World A Tastier Place

Our mission is to be the global taste innovator, creating effective building block taste solutions for a range of development applications.

Mafco Worldwide Is Making The World A Tastier Place! Our Magna-Brand™ taste & mouthfeel solutions are perfectly formulated or customized to your needs to contribute to a tastier world for all!

Taste Masking and Enhancement Solutions

  • Bitterness masking
  • Sweetness enhancement
  • Salt/Savory enhancement
  • Improving mouthfeel
  • Flavor enhancement
  • Enhancing overall taste profile
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Clean, Custom Plant-Based Flavor Applications Powered by the Science & Taste Behind MagnaSweet®

Mafco has provided our customers with innovative and cost-effective taste solutions that support great-tasting and clean-label consumer products for generations! With our Magna-Brands™ products powered by the science of MagnaSweet®, we create quality products to be used for a wide range of plant based flavor applications.

Magna-Brands™ are natural*, non-GMO, and cost-effective solutions—and now custom-developed, which means they can be specifically modified to address your unique product development challenges, needs, and goals. We also add natural* materials blended in at specific ratios to deliver the desired taste functionality.

*Depending on the function and/or usage level of the product, and can vary by country