product_overview2022-04-07T21:46:25+00:00

The Global Leader in Licorice Extract & Pure Derivatives of Glycyrrhiza Product Manufacturing

For over 150 years, Mafco has been the world’s leading manufacturer of natural plant-based licorice products used in a wide range of applications.

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Magna-Brands™

We are proud to introduce our newest family of Magna-Branded products, rooted in nature and based on the proven science of MagnaSweet®. But now, in addition to the brands you know and love, we offer the new, highly functional, fully-customizable “plant-based” Magna-Branded products! We can now create a custom building-block solution, specific for your formula.

MagnaBeauty™ Pure Derivatives of Glycyrrhiza

The MagnaBeauty™  Pure Derivative of Glycyrrhiza Series provides functional ingredients in the formulation of cosmetics and personal care products to mask unpleasant flavors and impart soothing and hydration properties. This line of products is based on pure organic compounds Glycyrrhetinic Acid and Glabridin. Glycyrrhizic Acid is a natural material isolated from the licorice extract, unique to licorice root in MagnaBeauty™.
The pure derivatives of Glycyrrhiza include: Monoammonium Glycyrrhizinate, Dipotassium Glycyrrhizinate, Disodium Glycyrrhizinate, Glabridin 40%, Trisodium Glycyrrhizinate, Stearyl Glycyrrhetinate, Ammoniated Glycyrrhizin, Glycyrrhizic Acid, 18 Beta Glycyrrhetinic Acid.

Natural* Licorice Extracts

Mafco’s natural* licorice products are used in a wide range of applications, including confectionery and chocolate products. Our natural* products feature enhanced efficacy and provide superior natural* taste solutions to solve your most challenging formulation issues.

Natural Taste Solutions, Customized to Your Development Needs

All Magna-Brands™ products are non-nutritive, natural, non-GMO and cost-effective—and now can be modified to specifically address your unique product development challenges, goals and requirements. With our new R&D centric process, we are able to customize our formulas to deliver the optimum taste functionality desired.

MagnaSweet®

Reduce sugar and high intensity sweeteners, amplify natural* tasting sweetness and improve flavor and mouthfeel in chocolate, confectionery, baking, dairy, and beverages!

MagnaPharma™

Masks even the most challenging pharmaceutical flavor application issues including excessive bitterness from APIs and other ‘bad actors’, and helps balance sweetness.

MagnaTaste™

Capture and enhance the magnificent taste and mouthfeel of your products!

MagnaProteinMask™

Overcome common flavor challenges when formulating with proteins and optimize taste and mouthfeel for all forms of plant protein!

MagnaCleanCBD™

Improve the flavor profile in all types of CBD products to mask the flavor concerns from surfactants, terpenes, emulsifiers, and overbearing sweetness in formulas.

MagNaBoost™

Supports overall sodium-reduction by amplifying salty, savory, & umami taste in a wide range of food and beverages!

MagnaVanTastic

An effective tool for reducing vanilla usage and improving the flavor profile in food and beverages!

MagnaB-Block™

Eliminate common sources of strong overall bitter flavors and lingering aftertastes in food, beverages, pharmaceuticals and other products.

MagnaMouthFeel™

Creates a richer and creamier mouthfeel in non/low-fat dairy and plant-based foods and beverages!

Find the magna-Brand product for your Application

Our Collaborative R&D Process

Mafco has always been and continues to be deeply rooted in our heritage of great building-block products and outstanding customer service. With the help of your Account Manager or our website, you can simply choose the specific branded product that is right for your application.

And with our new Collaborative R&D Process, you can rest assured that if our products aren’t a perfect fit the first time, our team of scientists can customize a solution to deliver on your specified taste expectations.

1

Request A Sample

You fill out our form to request a Magna-Brand™ product sample or speak with one of our experts to get started.

2

Request Sent

Your project is assigned to a diligent account manager who works to get specific project details.

3

R&D: Products Matched to Your Needs

Our R&D process matches the best product category to satisfy your needs.

4

Your Recommendation for Success

You receive the best recommendation for your product development success!

News You Can Use!

Innovative & Cost-Effective Taste Solutions Supporting a Range of Product Applications

The Magna-Brands™ product line has been used extensively in a variety of food, beverage, oral healthcare, pharmaceutical, confectionery, nutraceuticals and cosmetic products. Magna-Brands™ provides excellent masking properties, sweetness intensification and prolongation, flavor enhancement and oral sensory effects.

Beverages

Magna-Brands™ products perform exceptionally well in a wide range of beverage applications including dairy, carbonated & still drinks, fruit drinks, juices, powdered beverage mixes, tea-based drinks, plant-based drinks, CBD nanoemulsions, and sports & energy drinks.

CBD

Solve common problems with CBD products with off-tastes from terpenes (due to the addition of surfactants/ emulsifier for water solubility). Use our natural* products to enhance flavors and mask unwanted aftertastes in any CBD application.