Thank you for your interest in Mafco and the Magna-Brands™ series of products.
Our most frequently asked questions (FAQ) are listed here. Of course, we always encourage you to speak with an expert for technical specifications regarding our brands and product applications.
Product Application FAQ:
The base products Monoammonium glycyrrhizinate and Ammonium glycyrrhizinate are not classified as primary sweeteners under the current USA and European regulations. However, regulations regarding the use of Magnasweet® products vary from country to country.
Magnasweet® products are available as powder or liquid. The variety of products available can be viewed in the Magnasweet® Series section of our website.
The use levels vary from product to product but start as low as 20 ppm. The specific use levels for the individual Magna-Brands™ products are dependent upon the product and the application. Typical use levels are presented on the individual product pages.
The base products Monoammonium Glycyrrhizinate and Ammonium Glycyrrhizinate are derived from licorice root.
The Magna-Brands™ products work synergistically with existing flavors and sweeteners by extending and enhancing their properties and by providing a delayed onset of sweetness to the product. By doing this, Magna-Brands™ provides the opportunity to not only enhance flavors and sweetness but also to mask undesirable aftertastes.
Purchasing Our Products FAQ
Magna-Brands™ products can be purchased through Mafco Worldwide LLC located in Camden, NJ USA or through the offices maintained in France, China and the United Arab Emirates.
The base products Monoammonium Glycyrrhizinate and Ammonium Glycyrrhizinate are approved for use in foods in the United States, Europe, Australia, China and India and numerous other countries throughout the world. However, the application and use of the product is dependent upon the specific product and area of distribution.
The base products Monoammonium Glycyrrhizinate and Ammonium Glycyrrhizinate are currently approved for food as a flavoring agent, flavor enhancer or surface active agent under 21CFR184.1408 of the United States Code of Federal Regulations and as a Flavour under current European regulations. Classifications for other countries vary depending on the applicable regulations.
Technical and regulatory documents must be requested either through Customer Service or your Account Manager. Speak with an Expert to request this information.
The base products Ammonium Glycyrrhizinate and Monoammonium Glycyrrhizinate may be labeled as “natural flavor.” However, labeling requirements for individual Magna-Brands™ products vary depending upon the formulation and the worldwide area of distribution.
The natural designation is dependent upon the function and/or usage level in the product, and can vary by country, please contact us for additional information.