MagnaPharma™ Makes Even The Most Challenging Pharmaceutical Application Ingredients Palatable and Consumer Friendly.
MagnaPharma™ is a prescription for good taste in your pharmaceutical products.
Mask Bitterness & APIs
Say goodbye to excessive sweetness and bitterness from APIs (Active Pharmaceutical Ingredients). MagnaPharma™, a prescription for good taste!
Make Medicine More Palatable
Make medicine more palatable to the consumer with our natural* products, which effectively reduce the bitterness from APIs (Active Pharmaceutical Ingredients) and provide higher solubility in liquid products.
Eliminate Lingering Aftertaste
Solve the problem of bad-tasting medicine formulations in cough syrups, antihistamines, and other medications! Now you can reduce the yucky flavors and lingering aftertastes that most medicines suffer with.
Effectively Reduce Bitterness & Enhance Taste in Any Type of Pharmaceutical
Get competitive in the market with help from our natural*, plant-based products line from MagnaPharma™ which are effective in all pharmaceutical applications. Mask unpleasant flavors and eliminate lingering aftertaste in medications to help improve the consumer experience and optimize your products.
MagnaPharma™ reduces the overall bitterness in cough syrup and cold medicines.
Close-up. Pharmacy theme. Blue and green pills on the white surface
Helps mask bitterness and lingering aftertaste in decongestants.
Natural*, All New MagnaPharma™ Products Powered by MagnaSweet®
Mafco has provided our customers with innovative and cost-effective taste solutions that support great-tasting and clean-label consumer products for generations!
Magna-Brands™ are natural*, non-GMO and cost effective solutions—and now custom-developed, which means they can be specifically modified to address your unique product development challenges, needs, and goals.
We also add natural* materials blended in at specific ratios to deliver the desired taste functionality and to:
- Reduce bitterness and astringency throughout
- Offer a higher solubility in liquid products
- Provides maximum masking of APIs
*Depending on the function and/or usage level in the product, and can vary by country
Demo Success Stories
MagnaPharma™ PH013
Quinine Cough Syrup
- Effectively masks the bitterness of quinine, a highly bitter component
- Improved Mouthfeel
- Balanced Sweetness