Overcome Common Flavor Challenges With Plant-Based Proteins
Mafco’s plant-based proteins are formulated with cleaned proteins and provide optimized taste and mouthfeel for all forms of plant protein!
Reduce Earthy, Grassy Notes
Plant proteins can have unfortunate aftertastes described as earthy, grassy, bitter, or even bean-like. Now, you can eliminate those off-notes in all types of food and beverage applications with MagnaProteinMask™.
- Effectively masks background notes such as the green or “beanie” note found in plant-based products.
Round Out Flavors
Taste paneling results showed applications with MagnaProteinMask™ produced outcomes with less chalky, earthy, and grassy notes, and a rounded taste profile in all types of protein, beverages, and more.
- Intensifies sweetness in plant protein products to allow for a reduction of the primary sweetener
Clean Up Flavor Profile
Enhance natural* flavors and round out the flavor profile in your plant protein-based products so consumers can enjoy clean tastes without any lingering, strong aftertaste or overbearing bitterness.
- Increases mouthfeel in Soya products to simulate a creamy or silky texture
Less Chalky, More Taste
Mafco’s plant-based protein flavor modulator system with MagnaProteinMask™ provides a clean taste in all types of protein.
Known for “nutty, earthy, beany or hay-like savory flavors” as well as bitterness which are masked by MagnaProteinMask™.
Known to have a “milder cereal-like taste” is enhanced with improved flavor and reduced chalky mouthfeel.
Known for “seed-like nutty and green flavors” and varying degrees of bitterness which are all reduced while improving the natural* sweetness.
Helping You Develop Natural*, Authentic Protein-Based Products
Magna-Brands™ are natural*, non-GMO and cost effective solutions—and now custom-developed, which means they can be specifically modified to address your unique product development challenges, needs, and goals.
We also add natural* materials blended in at specific ratios to deliver the desired taste functionality.
*Depending on the function and/or usage level in the product, and can vary by country
Demo Success Stories
MagnaProteinMask™ PM-003
Plant Protein Beverage
- Reduces grassy notes, earthy notes
- Provides an upfront mouthfeel
- Pea protein, neutral flavored plant protein
MagnaProteinMask™ PM-004
Pea & Hemp Protein Shake
- Reduces chalkiness, grassy, earthy and nutty flavor
- Plant proteins with strong aftertaste
- Effectively masks hemp protein off-notes