MagnaSweet® is the Perfect Partner for Sugar Reduction Strategies.
MagnaSweet® Amplifies Sweetness and Reduces Off-Tastes from High-Intensity Sweeteners Such as Stevia and Aspartame. MagnaSweet® improves flavor and mouthfeel in food, beverages, and consumed products. The Mafco team can customize our formulas to deliver the optimum taste functionality desired.
Amplify Natural* Sweetness
Make your products taste as sweet as they need to be without the added cost, calories or sugar thanks to MagnaSweet® products, which enhance the sweetness and natural* flavors in a wide range of applications.
Reduce Sugar Cost & Content
MagnaSweet® is a cost-effective way to reduce the utilization rate of high-intensity sweeteners and reduce or eliminate sugar content. Imparts a natural* and authentic sweetness that consumers prefer.
- Improve and extend flavors
- Intensify sweetness
Improve Taste & Mouthfeel
Our natural* plant-based products help mask undesirable flavors and bitterness from other sweeteners and improve the flavor, taste, and aftertaste in all types of food, drinks, baking, and other products.
- Improve mouthfeel
- Block bitter flavors
Enhance Taste & Extend Flavors in a Cost-Effective & Health-Conscious Way
MagnaSweet®’s naturally* intense sweetness properties make it the perfect partner in calorie-free sweetener systems, or to replace or greatly reduce sugar and other high-intensity sweetener usages, helping to reduce overall sweetening costs in various food and beverage applications.
Chocolate Confectionery
MagnaSweet® Products are successfully used in a wide range of confections including chocolate products, sugarless confectionery coatings, and sugarless hard and soft candies.
- Provides intensified sweetness and prolongation of flavor to confections.
- Eliminates aftertastes caused by high-intensity sweeteners.
- Versatile and stable ingredients that will not degrade or break down under processing conditions or cooking.
Baking Goods
MagnaSweet® Products are successfully used in a wide range of baked goods including bagels, loaves of bread, glazes, icings, and fruit fillings.
- Enhances flavors in baked goods for more appealing consumer tastes.
- Mask bitter notes found in added ingredients.
- Intensify sweetness in the product which may allow for a reduction in sweetener levels and thereby caloric content.
- The MagnaSweet® products do not degrade under normal baking conditions and are very stable at high temperatures.
Dairy & Beverages
MagnaSweet® products are successfully used in a wide range of dairy products including ice cream, frozen and non-frozen yogurts, puddings, and cheese spreads. MagnaSweet® products perform extremely well in a wide range of beverage applications including carbonated drinks, fruit drinks and juices, powdered beverage mixes, tea-based drinks, soy-based drinks, and sports & energy drinks.
- Imparts a creamy texture to dairy products low in fat.
- As health-conscious consumers move to low-fat or no-fat products, this texture attribute becomes increasingly important for product developers and consumers.
Mafco Offers Highly Functional, Natural*, Customizable Plant-Based Products
Our world-class creative team is always on the cutting edge of market trends and technology to ensure our Customizable Plant-Based Products provide our customers with solutions for today’s and tomorrow’s challenges.
In addition to the brands you know and love, we now offer the new, highly-functional, fully-customizable plant-based Magna-Branded™ products!
We can help you choose the specific branded product that is right for you and your taste needs.
With our new collaborative research and development process, you can rest assured our products will meet your needs with our team of scientists who can re-engineer the product to deliver on your expectations.
- 50% sugar reduction in lemonade
- 100% sugar reduction in chocolate syrup
Improve the Taste of High-Intensity Sweeteners in Everything From Beverages to Baking
Because of MagnaSweet®’s intense sweetness, it can be used as part of calorie-free sweetener systems to greatly reduce sugar content in applications. As most MagnaSweet® products are natural*, they also give developers a tool for products that are free of artificial additives in addition to being low in sugar.
Stevia
MagnaSweet® products are extremely effective in masking the bitter aftertaste associated with stevia in applications.
They can also enhance the overall sweetness profile and the characteristic flavor of the product. Using MagnaSweet® can also reduce the application dosage of both stevia and other flavor ingredients while providing exceptional product performance.
Aspartame
MagnaSweet® products are extremely effective in masking the bitter off-notes from aspartame while also eliminating the inconsistency in its sweetness profile.
Using MagnaSweet® can also provide the mouthfeel and texture to applications that is lost when transitioning from sugar to aspartame.
Sucralose
MagnaSweet® products are extremely effective in masking the aftertaste from sucralose while also eliminating the irregularities in its sweetness.
They synergize with sucralose to deliver comparable sweetness at reduced overall dosages, leading to an economic benefit as well as a performance benefit.
Saccharin
The masking effect of MagnaSweet® products is particularly valuable in applications containing saccharin.
The extended sweetness and masking capabilities of MagnaSweet® are well-suited to the specific characteristics of saccharin.
Acesulfame-Potassium
MagnaSweet® is excellent in masking the bitter aftertaste from Ace-K and its blends while also producing a more uniform sweetness profile.
In these blends, MagnaSweet® is also able to synergize with other sweeteners to intensify the sweetness profile and provide a uniform taste. This effect also allows many applications to reduce the overall levels of sweeteners required.
Polyols
MagnaSweet®’s sweetness intensity properties can be used to intensify and extend the sweetness in applications containing polyols.
MagnaSweet® is also effective in masking the bitterness and undesirable aftertastes associated with these other high-intensity sweeteners used in the polyol blends.
Sugar
Because of MagnaSweet®’s intense sweetness, it can be used as part of calorie-free sweetener systems to replace sugar or to greatly reduce sugar content in applications.
As most MagnaSweet® products are natural, they also give developers a tool for products that are free of artificial additives in addition to being low in sugar.
Demo Success Stories
MagnaSweet® SwE-063
Sugar Reduction in RTD Lemon Tea Beverage
- 50% sugar reduction
- Enhanced Lemon Flavor
- Enhanced sweetness
MagnaSweet® SwE-063
Full Sugar Elimination in Cranberry Lime Beverage
- Syrupy, upfront sweetness
- Panelists rated the no-sugar-added cranberry lime sparkling beverage equal to or better than the control