Meet the new Magna-Branded products powered by the science of MagnaSweet®.

On the Cutting-Edge

Our world-class creative team is always on the cutting-edge of market trends and technology, developing products that deliver solutions for the best possible taste. We’re deeply rooted in science and delivering outstanding solutions to serve our customers.

Customized to Your Taste Needs

Now offering new, highly-functional, fully-customizable “plant-based” Magna-Branded products! And with our expanded R&D resources we can create the perfect Magna-Brands™ solution for your specific needs.

Modified for Your Goals

With our new collaborative R&D process, you can rest assured that if our products aren’t a perfect fit the first time, our team of scientists can customize a solution to deliver on your specified taste expectations.

Magna-Brands™: Our Family of Versatile Masking Agents & Taste Profile Enhancers

Mafco’s Magna-Branded lines of products are extraordinary and versatile masking agents, sweetness intensifiers and extenders, flavor enhancers. They are multifunctional for solving consumer product development problems across a wide variety of applications.

Natural* Taste Solutions, Customized to Your Development Needs

All Magna-Brands™ products are non-nutritive, natural*, non-GMO and cost-effective—and now can be modified to specifically address your unique product development challenges, goals and requirements. With our new R&D centric process, we are able to customize our formulas to deliver the optimum taste functionality desired.

Find the magna-Brand product for your Application

Proven Process for Extracting & Producing

Our processing of licorice raw materials begins with shredding the raw materials to matchstick size. Licorice solids are then extracted from the shredded raw materials with hot water. After filtration and evaporation, the concentrated licorice extract is converted into a powder, semi-fluid or block form, depending on the customer’s requirements, and then packaged and shipped to customers.

Licorice extracts are further purified through a series of proprietary extraction, purification and drying processes at Mafco’s wholly-owned facilities in China to produce licorice derivatives. These licorice derivatives are based upon the unique ingredient in licorice root, glycyrrhizic acid. Glycyrrhizic acid when isolated, purified and neutralized has no characteristic licorice flavor at low dosages but possesses unique functional properties for eliminating undesirable flavors, intensifying and prolonging sweetness and enhancing other flavors.

*Depending on function and/or usage level in product, and can vary by country

Our Collaborative R&D Process

Mafco has always been and continues to be deeply rooted in our heritage of great building-block products and outstanding customer service. With the help of your Account Manager or our website, you can simply choose the specific branded product that is right for your application.

And with our new Collaborative R&D Process, you can rest assured that if our products aren’t a perfect fit the first time, our team of scientists can customize a solution to deliver on your specified taste expectations.


Request A Sample

You fill out our form to request a Magna-Brand™ product sample or speak with one of our experts to get started.


Request Sent

Your project is assigned to a diligent account manager who works to get specific project details.


R&D: Products Matched to Your Needs

Our R&D process matches the best product category to satisfy your needs.


Your Recommendation for Success

You receive the best recommendation for your product development success!

Let’s Craft Your Next Creation!

Please let us know how we can help with your next incredible creation! Fill out our form or contact us to get started and let us match the right Magna-Brand™ product to your taste, development and application needs!