Overcome common flavor challenges when formulating with proteins and provide optimized taste and mouthfeel for all forms of plant protein!

Reduce Earthy, Grassy Notes

Plant proteins can have unfortunate aftertastes described as earthy, grassy, bitter or even bean-like. Now, you can eliminate those offnotes in all types of food and beverage applications with MagnaProteinMask™.

  • Effectively masks background notes such as the green or “beanie” note found in plant-based products.

Round Out Flavors

Taste paneling results showed applications with MagnaProteinMask™ produced outcomes with less chalky, earthy and grassy notes, and a rounded taste profile in all types of protein, beverages and more.

  • Intensifies sweetness in plant protein products to allow for a reduction of the primary sweetener

Clean Up Flavor Profile

Enhance natural* flavors and round out the flavor profile in your plant protein-based products so consumers can enjoy clean tastes without any lingering, strong aftertaste or overbearing bitterness.

  • Increases mouthfeel in Soya products to simulate a creamy or silky texture

Less Chalky, More Tasty

Mafco’s plant-based protein flavor modulator system with MagnaProteinMask™ provides a clean taste in all types of protein.

Pea Protein

Known for “nutty, earthy, beany or hay-like savory flavors” as well as bitterness which are masked by MagnaProteinMask™.

Rice Protein

Known to have a “milder cereal-like taste”
is enhanced with improved flavor and reduced chalky mouthfeel.

Hemp, Sacha Inchi, Sunflower & Pumpkin Seed Proteins

Known for “seed-like nutty and green flavors”
and varying degrees of bitterness
which are all reduced while improving the natural* sweetness.

Find the magna-Brand product for your Application

Helping You Develop Natural*, Authentic Protein-Based Products

All products are non-nutritive, natural*, non-GMO and cost-effective—and now custom-developed, which means they can be specifically modified to address your unique product development challenges, needs and goals. We also add natural* materials blended in at specific ratios to deliver the desired taste functionality.

*Depending on function and/or usage level in product, and can vary by country

Demo Success Stories

MagnaProteinMask PM-003

Plant Protein Beverage

  • Reduces grassy notes, earthy notes
  • Provides an upfront mouthfeel
  • Pea protein, neutral flavored plant protein

MagnaProteinMask PM-004

Pea & Hemp Protein Shake

  • Reduces chalkiness, grassy, earthy and nutty flavor
  • Plant proteins with strong aftertaste
  • Effectively masks hemp protein off-notes

Let’s Craft Your Next Creation!

Please let us know how we can help with your next incredible creation! Fill out our form or contact us to get started and let us match the right Magna-Brand™ Product to your taste, development and application needs!