Improve Taste & Mouthfeel with MagnaSweet®

An elegant man in a white suit drinks coffee from a white mug. Improve Taste & Mouthfeel with MagnaSweet®

MagnaSweet® is a family of products derived from Glycyrrhizic Acid. Glycyrrhizic Acid is the unique ingredient found in licorice root that has a characteristically intense and long-lasting sweet taste. The MagnaSweet® Series is a line of products based on Monoammonium Glycyrrhizinate (MAG), which is the ammonia salt form of Glycyrrhizic Acid, and does not impart any licorice flavor.

MagnaSweet® may be classified as non-GMO, Kosher, Halal, Natural* (depending on local regulations), and GRAS. Our products are effective at extremely low dosages and stable under most processing conditions.

Mafco through its MagnaSweet line, offers versatile sweetness intensifiers, masking agents, mouthfeel modulators, and flavor enhancers.

Our products are multifunctional for solving consumer product development problems across a wide variety of applications in diverse industries such as foods, beverages, pharmaceuticals, and nutraceuticals.

In its pure form, Glycyrrhizic Acid imparts no licorice flavor and can be used to intensify sweetness, enhance flavors, and eliminate undesirable tastes.

MagnaSweet® Key Performance Attributes:

  • Eliminate Aftertastes
    Mafco delivers technically advanced solutions for a wide range of applications to specifically target and eliminate undesirable aftertastes. These are bitter, astringent, sour, acidic, metallic, and medicinal aftertaste often encountered in consumer products.
  • Intensify and Extend Sweetness
    MagnaSweet® utilizes the naturally present sweetness compounds found in Glycyrrhizic Acid as a basis for its sweet taste. The synergistic properties of Glycyrrhizic Acid, when combined with another sweetener or an ingredient containing natural sweeteners, increase and extend the sweetness flavor profile of consumer products.
  • Enhance and Prolong Flavors
    MagnaSweet® improves taste perception in product applications by improving the flavor strength and extending flavor duration. Applications including beverages, gummies, chewable vitamins, lozenges, chewing gum, chocolate, and more, are particularly well suited for flavor enhancement using MagnaSweet®.
  • Improve Mouthfeel
    MagnaSweet® products have a unique sensorial property of increasing the perception of mouthfeel. This attribute is triggered by the hydro-colloidic effect of certain MagnaSweet® products with water to create a “silky smooth” texture in reduced fat and fat-free products as well as a fuller mouthfeel in sugar-free products.

Innovative & Cost-Effective Taste Solutions Supporting a Range of Product Applications

MagnaSweet® products are used extensively in a wide range of food, beverage, pharmaceutical, confectionery, and nutraceutical products. They are effective flavor modulation tools that provide excellent bitterness and aftertaste masking, sweetness intensification and prolongation, flavor enhancement, and mouthfeel improvement.

MagnaSweet® Primary Functional Applications:

MAFCO food enhancement

Improve and Extend the Sweetness of Reduced Sugar and Sugar-Free Beverages and Foods.

Make your products taste as sweet as they need to be without the added cost, calories, or sugar thanks to MagnaSweet® products, which enhance the sweetness and natural flavors in a wide range of applications. Magnasweet® products work particularly well in applications looking to replace aspartame with stevia. Magnasweet® masks the characteristic aftertaste of stevia to deliver improved and well-rounded sweetness in a variety of low-sugar and sugar-free foods and beverages.

MAFCO food enhancement

Block Bitterness in Food and Beverages

Reduce metallic and bitter flavor notes that are characteristic of functional ingredients. Our bitter modulation products mask off-notes and lingering aftertastes to improve the overall flavor profile.

MAFCO food enhancement

Mask Off-Notes and Bitterness of Pharmaceutical Actives and Nutraceuticals

Mask unpleasant flavors and eliminate lingering aftertastes from pharmaceutical actives and nutraceutical functional ingredients to help improve the consumer experience and taste profile of your products. This improvement works in syrups, chewies, and gummies.

MAFCO food enhancement

Reduce / Eliminate Off-tastes from Plant and Dairy Proteins

Mask off-notes associated with plant and dairy proteins, such as green, cardboard, or earthy notes, and allow for higher doses of plant proteins in your formulations. Reduce bitter and unpleasant lingering aftertastes.

MAFCO food enhancement

Enhance Savory Flavors and Enable Sodium Salt Reduction

Enhance and optimize overall taste with a well-rounded flavor profile. Increase the perception of saltiness and umami flavors without adding sodium.

MAFCO food enhancement

Improve Mouthfeel in Low-fat Foods and Beverages

Increase fullness and improve mouthfeel in low-fat and low-sugar applications to simulate a creamy or silky texture. Used to compensate for products with a chalky or thin texture.

MagnaSweet® Product Portfolio

The MagnaSweet® product portfolio is divided into four main categories:

MM100 Series

The Magnasweet® 100 Series has existed for over 30 years and is proven to improve taste and sweetness in a wide variety of product applications. It is an essential tool for masking or eliminating aftertastes, intensifying sweetness, extending sweetness, and enhancing other flavors. MagnaSweet® 100 Series products are available in both liquid and powder forms and have different formulations with non-MAG components to meet your specific goals.

MM200 Series

MagnaSweet® 200 Series is an extension of the traditional Monoammonium Glycyrrhizinate (MAG) products and has improved solubility at low pH, better initial sweetness, and greater sweetness intensity. MagnaSweet® 200 Series products are sold in both liquid and solid powder forms with products in the Magnasweet® 200 Series to meet your specific goals in a wide variety of product applications.

MM300 Series

MagnaSweet® 300 Series is a product based on Ammoniated Glycyrrhizin (AG), which is the basic ammonia salt form of Crude Glycyrrhizic Acid. Glycyrrhizic Acid is the unique ingredient found in licorice root. MagnaSweet® 300 Series has several key performance attributes: providing a slight licorice flavor, masking or eliminating aftertastes, enhancing and extending flavors, and modulating sweetness. The MagnaSweet® 300 Series is effective in applications that can accommodate the slight licorice flavor, such as savory products, tomato-based products, vanilla, coffee, and chocolate-flavored items.

Compound Solutions

Our compound solutions are a portfolio of versatile sweetness modulators, masking agents, and mouthfeel enhancers. Available in both liquid and powder forms with various solubilities, these products are multifunctional for solving consumer product development problems across a wide variety of applications and address specific regulatory compliance needs.