Plant-Based Protein Masking with MagnaProteinMask™ PM-024LE

MagnaProteinMask™ LE series is our newest ‘licorice-extract’ based protein masking solution that makes masking off-flavors from plant-based and algae proteins, as simple as 1-2-3!

  • Masks Off-Notes
  • Improves Mouthfeel
  • Balances Sweetness
  • EU Natural

Mintel Insights:

Position functional drinks as refreshing alternatives to vitamin and mineral supplements.

SUPPLEMENTS WIDELY USED

71% have taken vitamins, minerals or dietary supplements in the last 12 months.

FUNCTIONAL DRINKS APPEAL

51%of US adults agree that functional drinks (eg juice with added calcium and vitamin D) are more appealing than supplements.

TRUST IS KEY

60% of functional food and drink will deliver the promised results.

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