Product Applications2021-12-08T18:54:16+00:00

Product Applications

Magna-Brands™ products has been used extensively in a variety of food, beverage, oral healthcare, pharmaceutical, confectionery, nutraceuticals and cosmetic products.

Magna-Brands™is a flexible product development tool which provides excellent masking properties, sweetness intensification and prolongation, flavor enhancement and oral sensory effects.

Dosage levels for Magna-Brands™ in most applications are very low. These low dosage ranges allow for the benefits of the product to be realized without impacting cost constraints. In many examples the improvements realized in sweetness intensity and flavor enhancement are repaid with reduction in usage of other ingredients in the product formulation.

Magna-Brands™ is widely used in low-calorie, low-salt and low-fat applications. Magnasweet® helps enhance the sweet taste of sugar and characteristic taste of other flavors often diminished when formulating from regular versions to “light” versions of products. In reduced-fat and non-fat applications Magna-Brands™ can give a “fuller” and “creamier” mouthfeel normally found in high fat content applications.

The Magna-Brands™ line has a wide range of products suited for your application needs. Mafco’s technical staff is ready to assist you in choosing the correct product and will provide dosage information to aid in the development of your application. Please select an application from the list on the left to find out more about how Magna-Brands™ can assist you with your development needs.

Improve Mouthfeel2021-01-27T12:51:38+00:00

MagnaTaste™ has two unique properties related to sensory perception: mouthfeel and foaming. Mouthfeel is triggered by the hydro-colloidic effect of certain MagnaTaste™ products with water and work to create a “silky smooth” texture in reduced and fat free products. Select MagnaTaste™ products also have the ability to produce a foamy texture to products. Foaminess is a useful characteristic in applications such as oral care products and selected beverages.

Enhance and Extend Flavors2021-01-27T12:50:30+00:00

MagnaTaste™ improves taste perception in product development by improving the flavor strength and the flavor duration. Applications involving chewing gums, chewable vitamins and lozenges, etc., are particularly well suited for benefiting from this attribute of MagnaTaste™. Improvement of perception will allow for the flavors to be optimized.

Extend Sweetness2019-01-11T16:48:45+00:00

The natural flavor of Glycyrrhizic Acid has a sweet characteristic taste which is both delayed in onset and prolonged after onset. When it is used with other sweeteners and flavor ingredients containing natural and artificial sugar substitutes it extends the sweetness profile uniformly. This is very desirable in a wide range of products to achieve consistency when used by consumers.

Eliminate Undesirable Aftertastes2021-01-27T12:53:41+00:00

MagnaB-Block™ effectively masks a wide variety of unpleasant tastes in consumer products. These are the bitter, astringent, sour, acidic, metallic and medicinal tastes often encountered in consumer products. MagnaB-Block™’s effectiveness at masking undesirable tastes is achieved at very low dosages allowing for economic constraints to be satisfied in product development efforts.

Intensify Sweetness2019-02-12T16:44:00+00:00

Magnasweet® utilizes the natural flavors found in Glycyrrhizic Acid as a basis for its sweet taste. The synergistic properties of Glycyrrhizic Acid, combined with another sweetener, or ingredient containing natural sweeteners, will increase the sweetness peak of consumer products. This peak extension will lead to a more intense sweetness profile which can be optimized within the application to reduce the requirement for a sweetener or other ingredients resulting in a net savings in product development.

Magna-Brands Taste Profile2021-01-27T12:52:15+00:00

Magna-Brands have been developed over the last 30 years to provide solutions for product development where improvements in taste and sweetness of consumer products are required. Experience in applications has shown Magnasweet® to be very versatile in solving a wide range of problems with consumer products in the food, beverage, pharmaceutical, nutraceuticals and cosmetic industries.

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