Magna-Brands™ Products are successfully used in a wide range of Baked Goods including Bagels, Breads, Glazes, Icings and Fruit fillings. Magna-Brands™ will enhance flavors used in baked goods to make them more appealing to consumers. Magna-Brands™ can mask bitter notes found in added ingredients, vitamins and nutritional supplements. It will also intensify sweetness in the product which may allow for a reduction in sweetener levels and thereby caloric content. The Magna-Brands™ products do not degrade under normal baking conditions and are very stable at high temperatures.