Magna-Brands™ products perform extremely well in a wide range of beverage applications including carbonated drinks, fruit drinks and juices, powdered beverage mixes, tea-based drinks, soy-based drinks, and sports & energy drinks.

Magna-Brands™’s key attributes: masking aftertastes, intensifying and expanding sweetness and enhancing flavors, are very applicable to specific beverage taste problems. It is commonly found in high intensity sweetener systems and flavor systems used as ingredients for beverages, especially due to its natural and GRAS status. Magna-Brands™ is also completely soluble in most beverages at normal dosages, and is extremely stable under the typical processing conditions of beverages.

Mafco’s technical team has extensive experience in beverage applications and is available to expedite and assist beverage development by providing Magna-Brands™ product selection and dosage information.

Modulate Sweetness

  • Intensifies sweetness of beverages to allow for the reduction of the primary sweetener

  • Synergizes with the overall sweetener system for a rounded, homogeneous sweetness profile

Masking Aftertaste

  • Eliminates metallic and bitter aftertaste that accompanies high intensity sweeteners

  • Masks background notes such as soya to give desirable flavors better definition

Enhance Flavors

  • Enhances the overall profile of flavors

  • Allows for a reduction in flavoring components used in the application 

Improve Mouthfeel

  • Increases mouthfeel in beverages to simulate a full or premium texture

  • Can overcome beverages with inherent chalky texture