Chewing Gum

Chewing Gum

The chewing gum market is almost entirely dominated by sugar-free products which make extensive use of high-intensity sweeteners. Magna-Brands™ Products are extensively used in a wide range of sugarless chewing gum applications. In this format, high-intensity sweeteners which inherently have a bitter or metallic aftertaste, are widely used in the formulation. Magnasweet® is highly effective in masking these off-flavors.

Magna-Brands™ will also intensify and prolong both sweetness and flavor in chewing gums. By using Magna-Brands™, product developers have created chewing gums with long-lasting flavor that is key to consumer acceptance in this market.

Mafco’s technical team has extensive experience in chewing gum applications and is available to expedite and assist chewing gum development by providing Magna-Brands™ product selection and dosage information.

Modulate Sweetness

  • Intensifies sweetness of chewing gum to allow for reduction of primary sweetener

  • Used to round out sweetness profile when used with high intensity sweetener systems

Masking Aftertaste

  • Stops metallic and bitter aftertaste that accompanies high intensity sweeteners

  • Masks background notes to allow for flavoring systems to be better defined

Enhance Flavors

  • Enhances the overall profile of flavors

  • Allows for a reduction in flavoring components used in the application

Improve Mouthfeel

  • Increases mouthfeel in Chewing Gum to simulate a creamy or silky texture

  • Counteract the rubbery mouthfeel of many chewing gums that builds with prolonged chewing