Cosmetic & Personal Care
Magna-Brands™ pure licorice derivatives are widely used in cosmetic and personal care products. Magna-Brands™ pure licorice derivatives are particularly well suited to improve desirable flavors or eliminate undesirable flavors in lip products, and to moisturize, soften, and smooth when used in lip and skin products.
Acceptance of Magna-Brands™ pure licorice derivatives in cosmetic and personal care products is clearly evident based upon ingredients disclosures for lip products such as balms, glosses, and color sticks; for skin lotions, creams, and sprays, and for facial and body moisturizing/ cleansing/ exfoliation.
Modulate Sweetness
Intensifies sweetness of lip products to allow for the reduction of the primary sweetener
Used to round out sweetness profile when used with high intensity sweetener systems
Masking Aftertaste
Stops metallic and bitter aftertaste that accompanies high intensity sweeteners
Enhance Flavors
Enhances the overall profile of flavors
Allows for a reduction in flavoring components used in the application
Improve Mouthfeel
Increases mouthfeel in lip products to simulate a creamy or silky texture
Used to compensate for products with a chalky texture