Oral Care

Oral Care

Magna-Brands™ has been used in Oral care products such as toothpaste, mouthwash, breath sprays and oral rinses. Its unique masking properties are valuable in masking the active ingredients found in these products. Magna-Brands™ also helps in modulating the sweetness and flavor associated with oral care and oral hygiene products. It works to provide a well rounded flavor profile which will last longer in the consumer’s mouth, thereby providing a fresh feeling well after the product has done its job in cleaning and freshening the mouth and breath. Magna-Brands™ has also been used to replace Sodium Laurel Sulfate (SLS) as a surfactant for distribution of oral care actives within the mouth. This natural alternative is valued by consumers wishing to avoid harsh chemicals and SLS has been linked to mouth sores in some patients.

Modulate Sweetness

  • Intensifies sweetness of oral care products to allow for reduction of primary sweetener

  • Used to round out sweetness profile when used with high intensity sweetener systems

Masking Aftertaste

  • Stops metallic and bitter aftertaste that accompanies active ingredients and high intensity sweeteners

  • Masks background notes to allow for flavoring systems to be better defined

Enhance Flavors

  • Enhances the overall profile of flavors

  • Allows for a reduction in flavoring components used in the application

Improve Mouthfeel

  • Increases mouthfeel in oral care products to simulate a creamy or silky texture

  • Can be a substitute for SLS as the mechanism for active distribution within the mouth

  • Used to compensate products with a chalky texture