Magna-Brands™ has been used in Oral care products such as toothpaste, mouthwash, breath sprays and oral rinses. Its unique masking properties are valuable in masking the active ingredients found in these products. Magna-Brands™ also helps in modulating the sweetness and flavor associated with oral care and oral hygiene products. It works to provide a well rounded flavor profile which will last longer in the consumer’s mouth, thereby providing a fresh feeling well after the product has done its job in cleaning and freshening the mouth and breath. Magna-Brands™ has also been used to replace Sodium Laurel Sulfate (SLS) as a surfactant for distribution of oral care actives within the mouth. This natural alternative is valued by consumers wishing to avoid harsh chemicals and SLS has been linked to mouth sores in some patients.