Magna-Brands™ Products are successfully used in a wide range of sports nutrition including vitamin-enriched products, nutritional bars and botanically-enriched foods. Masking functional foods’ active ingredients, such as proteins or minerals, is a key property for Magna-Brands™. By effectively masking these nutritional supplements and vitamins, product developers are able to provide products with much better flavor profiles to consumers. Sweetness intensification and prolongation also aid sports nutrition by allowing for sweetener reductions while maintaining a consistent sweet taste. Magna-Brands™ will enhance flavors in applications, again allowing for economic benefits by reductions of flavoring components. Enhancing mouthfeel of certain applications is also possible where active ingredients can sometimes present a chalky texture. Magna-Brands™ provides a full range of benefits to sports nutrition.