Customized Magna-Brands™ Enhance Your Products
Magna-Brands™ product applications have been used extensively in a wide range of food, beverage, pharmaceutical, confectionery, nutraceutical, oral/personal care, and cosmetic products.
Magna-Brands™ are effective product development building blocks that provide excellent bitterness masking properties, sweetness intensification and prolongation, flavor enhancement, and oral sensory effects.
Unlike our legacy products, all Magna-Brands™ can be customized to fit your products’ specific needs through our collaborative R&D process, optimizing the best taste potential.
Dosage levels for Magna-Brands™ in most flavor applications are very low. The low dosage ranges allow for the benefits of the product to be realized without impacting cost constraints. In many examples, the improvements realized in sweetness intensity and flavor enhancement are offset with a reduction in the usage of other ingredients in the product formulation, for potential cost savings.
· Magna-Brands™ products are widely used in low-calorie, low-sodium, and low-fat applications.
· MagnaSweet® helps enhance the sweet taste of sugar and the characteristic taste of other flavors often diminished when formulating from regular versions to “light” versions of products.
· MagnaMouthFeel™ in reduced-fat and non-fat applications MagnaMouthFeel™ provides a “creamier” and “richer” mouthfeel normally found in high-fat content applications. It can also help to recreate a fuller mouthfeel in sugar-free or reduced-sugar beverages.
· MagNABoost™ supports sodium reduction without the associated off-tastes.
The Magna-Brands™ line has a wide range of flavor application products suited to your application needs. Mafco’s technical staff is ready to assist you in choosing the correct product and will provide dosage information to aid in the development of your application. Please select an application from the list on the tight to find out more about how Magna-Brands™ can assist you with your development needs.
Product Applications Modulator Checklist:
Magna-Brands™ – Creating Solutions for a Tastier World!
- Improve Mouthfeel
Magna-Brands™ have unique properties related to sensory perception: including mouthfeel and foaming. Mouthfeel is triggered by the hydro-colloidic effect of certain Magna-Brands™ products with water and works to create a “silky smooth” texture in reduced and fat-free products, as well as a fuller feel in sugar-free products. Select Magna-Brands™ product applications also have the ability to produce a foamy texture in products. Foaminess is a useful characteristic in applications such as oral care products and select alcoholic and non-alcoholic beverages - Enhance and Extend Flavors
Magna-Brands™ improves taste perception in product development by improving the flavor strength and the flavor duration. Applications involving chewing gums, gummies, chewable vitamins, lozenges, cocoa, chocolate, and more, are particularly well suited to benefit from this attribute of Magna-Brands™. Improvement of taste perception will allow for flavor optimization and improved consumer satisfaction. - Intensify Sweetness
MagnaSweet® utilizes the natural* flavors found in Glycyrrhizic Acid as a basis for its sweet taste. The synergistic properties of Glycyrrhizic Acid, combined with another sweetener, or ingredient containing natural* sweeteners, will increase the sweetness peak of consumer products. This peak extension will lead to a more intense sweetness profile which can be optimized within the application to reduce the requirement for a sweetener or other ingredients resulting in balanced sweetness and net savings in product development. - Eliminate Off-tastes
Magna-Brands™ offers technically advanced and customizable solutions for a wide range of applications to specifically target and eliminate undesirable tastes. These are the bitter, astringent, sour, acidic, metallic, and medicinal tastes often encountered in consumer products. - Improves Overall Taste
Magna-Brands™ provides customizable solutions for product developers where overall improvements in taste, sweetness, and mouthfeel of consumer products are required. Experience in applications has shown our products to be very versatile and effective in solving a wide range of problems with consumer products in the food, beverage, pharmaceutical, nutraceuticals, and cosmetic industries. - Masks Bitterness
MagnaB-Block™ is an effective solution for masking a wide variety of unpleasant bitterness and off-tastes from caffeine, amino acids (BCAAs), vitamins, minerals, fish oil, and other functional ingredients in consumer products. MagnaB-Block™’s effectiveness at masking undesirable tastes is achieved at very low dosages allowing for economic constraints to be satisfied in product development efforts.
*Depending on the function and/or usage level in the product, and can vary by country
