MagnaBeauty™ Pure Derivatives of Glycyrrhiza

Time-tested and effective ingredients from the trusted global manufacturer of MagnaBeauty™ Pure Derivatives of Glycyrrhiza.

MagnaBeauty™ products are widely used as functional ingredients in cosmetics and personal care products. Each MagnaBeauty™ product provides unique benefits depending on the application and end-use.

makeup skincare beauty products

The spectrum of benefits of MagnaBeauty™ products range from eliminating undesirable tastes, enhancing & extending flavors, intensifying sweetness, and improving mouthfeel in oral care; to providing calming, soothing, hydrating, and smoothing properties in lip and skin care products.

Holistic toothpastes with added beneficial ingredients such as probiotics, vitamins, or minerals can have off-tastes. Our products can help with off-tastes, mouthfeel, and have also been used as a natural* alternative replacement for SLS in oral care.

The acceptance of Magna-Brands™ pure derivatives in cosmetic personal cosmetics products is clearly evident based on ingredient disclosures for lip products such as balms, glosses, lipsticks, skin lotions, moisturizers, face creams, cleansers, and exfoliators.

The proven benefits of MagnaBeauty™ Derivatives of Glycyrrhiza products make them a natural* choice for BPC formulators. Discover the latest industry trends from Mintel and learn more about our NEW Magna-Brands™.

*Depending on the function and/or usage level in the product, and can vary by country

Extensive Experience with Cosmetic Personal Care Applications

Mafco’s technical team based at our US Headquarters has extensive experience in cosmetic personal care applications and is available to expedite and assist cosmetics products modulator options development by providing Magna-Brands™ product selection and dosage information. See the MagnaBeauty™ flyer.

Cosmetic Personal Care Modulator Checklist:

Magna-Brands™ – Creating Solutions for a Tastier World!

  • Modulate Sweetness
    Intensifies and balances sweetness to allow for reduction of primary sweetener.
    Used to round out sweetness profile when used with sweetener systems.
  • Masking Aftertaste
    Stops metallic and bitter aftertaste that accompanies high-intensity sweeteners.
  • Enhance Flavors
    Enhances the overall profile of flavors.
    Allows for a reduction in flavoring components used in the application.
  • Improve Mouthfeel
    Increases mouthfeel in lip products to simulate a creamy or silky texture.
    Used to compensate for products with a chalky texture.
  • Enhances Skin’s Look and Feel
    Developed to Calm, Smooth, Hydrate & Brighten skin.

Magna-Brands™ Cosmetic Personal Care Modulator offers extraordinary care solutions. Enhance your cosmetics products with masking agents, sweetness intensifiers, extenders, and flavor enhancers. We encourage you to speak with a Mafco expert today.