Mask Aftertastes, Balance Sweetness, Enhance Flavor, and Improve Mouthfeel

Magna-Brands™ Plant-Based Proteins Taste Modulator leads the industry in customizable taste and mouthfeel solutions. Our solutions can be custom-developed and modified to address your product’s specific development challenges.

Plant-based protein products provide a source of high protein with lower fat, and inherent nutrients, and are perceived to have less of an impact on the environment than animal-derived proteins.

Plant-based proteins are growing in popularity due to these benefits, but plant-based proteins often have taste and mouthfeel challenges that must be overcome by formulators to be fully acceptable to the consumer.

For many palettes, plant proteins such as pea, hemp, pumpkin, rice, and soya have definitive aftertastes which are not considered desirable. The green, “beanie” notes, chalkiness, and cardboard-like tastes are often deterrents for products wishing to capitalize on the many positive features of plant-based proteins.

Enhance Flavors with Our Plant-Based Proteins Taste Modulator

Healthy munchiesPlant-Based Proteins Taste Modulator

Magna-Brands™ has been successfully used in a wide range of Plant-Based Products including Flavored and Non-Dairy Milks, Nutritional Bars, Protein Powders, and Frozen Desserts.

Magna-Brands™ Plant-Based Proteins Taste Modulators have a unique ability to mask undesirable tastes while leaving a neutral flavor platform for product developers to flavor as they wish.

Magna-Brands™ can also improve the mouthfeel by simulating a creamy or rich texture commonly found in fatty foods or beverages.

Discover the latest industry trends from Mintel and learn more about our NEW Magna-Brands, powered by the science of MagnaSweet®.

Plant-Based Proteins Taste Modulator Checklist:

Magna-Brands™ – Creating Solutions for a Tastier World!

  • Modulate Sweetness
    Intensifies and balances sweetness to allow for reduction of primary sweetener.
    Used to round out sweetness profile when used with sweetener systems.
  • Masking Aftertaste
    Masks background notes such as the green or “beanie” notes to allow for flavoring systems to be better defined.
  • Enhance Flavors
    Enhances the overall profile of flavors.
    Allows for a reduction in flavoring components used in the application.
  • Improve Mouthfeel
    Increases mouthfeel and fullness to simulate a creamy or silky texture.
    Used to compensate for products with a chalky texture.

Magna-Brands™ offers extraordinary plant-based protein taste solutions, with our extensive portfolio of solutions that can help formulators resolve many if not all of the common taste and mouthfeel challenges often experienced with plant-based protein products.

Enhance your food products with our effective masking agents, sweetness intensifiers, extenders, and flavor enhancers for your plant-based proteins. We encourage you to speak with a Mafco expert today, and experience what a positive difference Magna-Brands™ can make in the taste experience.